Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
نویسندگان
چکیده
منابع مشابه
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads
This paper explores forced viewing of 'bop-up ads" on the Internet to understand better how viewers come to define ads as irritating and decide to avoid them. Perceived intrusiveness was suggested as the underlying mechanism by which the process occurs. Antecedents of intrusiveness wwe identified that affect perceptions of ads as interruptions, including congruence of the advertisement content ...
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بیشتر تحقیقات پیشین در زمینه تمایل به برقراری ارتباط به رابطه آن با عوامل فردی چون سن، جنس، نوع شخصیت و... صورت گرفته است. در صورتی که مطالعات کمتری به بررسی رابطه تمایل به برقراری ارتباط زبان آموزان فارسی زبان با ترس از برقراری ارتباط و توانش خود ادراکانه آنها در برقراری ارتباط در محیط فارسی و انگلیسی انجام شده است. بر اساس نظریه الیس (2008) تمایل به برقراری ارتباط جایگاه مهمی در زمینه آموزش م...
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ژورنال
عنوان ژورنال: Journal of Advertising
سال: 2002
ISSN: 0091-3367,1557-7805
DOI: 10.1080/00913367.2002.10673678